About CropShow

The first edition of CropShow marked the celebration of 3tentos' 20th anniversary and took place on March 3, 2015. With a focus on research, technology, and information, over a thousand farmers attended to exchange experiences and learn about the latest research and management innovations. About 20 partner companies were invited to demonstrate their technologies in different stations, and a panel discussed the challenges and difficulties in disease management.

The second edition of CropShow highlighted three important pillars of agriculture: management, technology, and agronomic practices. Additionally, the event hosted a "Field Day for Women," gathering over 750 rural female producers from various cities in the region.

The third edition of CropShow, with the theme "Focus on Management," was held between February 14 and 16, 2017, attracting approximately 3,000 attendees. During the event's official opening, the first edition of Ladies First took place, bringing together more than 750 female producers.

In the fourth edition of CropShow, which occurred between February 20 and 22, 2018, the theme was "The Evolution of Technology." The event offered a journey through time, tracing the history of agriculture through the evolution of technologies. Participants had the opportunity to experience the past, present, and future of agricultural technologies through practical demonstrations and presentations. In this edition, the Ladies First program was held for the second year, welcoming about 800 rural female producers.

The fifth edition of CropShow began on January 19 with the Ladies First program, providing a platform for a discussion about the significant role women play in agriculture. On January 20 and 21, speakers addressed topics such as crop management, agribusiness management, technology, economy, and politics.

In 2020, CropShow took place from February 10 to 12, coinciding with the celebration of 3tentos' 25th anniversary. This was the sixth edition of CropShow, and its theme was "Balance for Development." The event focused on the integration of sustainability with the need to promote harmony between rural and urban areas. Approximately 4,500 people attended the event, and it was broadcast live across Brazil through the Canal Rural.

Recognizing, valuing, and promoting the participation of women in agribusiness, the first day of the event was dedicated exclusively to female producers. The Ladies First program has become a tradition, as it brings forth discussions about the significant role of women in the agribusiness sector.

One of the highlights of this edition was the launch of the most modern and updated version of the 3tentos' application. The new version introduced the possibility of online grain fixation, with the issuance of electronic invoices (NF-e), streamlining processes and reducing bureaucracy.

The 7th CropShow marked a significant milestone in the history of 3tentos as it was the first edition of the event held after the brand transition in 2020. The theme of this edition was "Our Partnership Born in the Field," reinforcing the company's core values: partnership, the field, and safety.

Despite the fresh look, the event maintained its traditions and was held at the company's Technological Center (CETEC) in Santa Barbara do Sul/RS. More than 20 partner companies participated in this edition, showcasing the latest agricultural technologies and innovations in protocols and management practices. Additionally, six stations were set up to provide insights into the 3tentos ecosystem: Research, Development, and Innovation (RDI); Fertility; Seeds; Grains and Industry; Solutions; and Carbon and Sustainability.

On February 28, the event began with the Ladies First program, specially designed to honor women dedicated to agribusiness. With the participation of consultant Mariely Biff, the main theme was "The Professionalization of Business through Women," addressing topics related to rural succession. Over a thousand female producers from various regions of Rio Grande do Sul were part of this edition.

On March 1 and 2, CropShow was open to the general public, welcoming farmers interested in updates and knowledge. The event featured economist Silvia Bampi from StoneX, who provided information and perspectives on the agricultural market. Agrometeorologist Marco Antônio dos Santos from Rural Clima also contributed by discussing climate factors affecting the crop season.